Brand vs Logo

I have been studying up on brand identity for the last year and have found there is still a difficulty clarifying the difference between a brand and logo for some people. What is the difference between the two? and does it really make a difference when the idea of growing or marketing your company comes into play? The answer is yes! There is a difference!
Brand
Definition from businessdictionary.com
Unique design, sign, symbol, words or a combinations of these, emplyed in creating an image that identifies a product and differentiates it from its competitors. Over time, this image becomes associated with a level of credibility, quality, and satisfaction in the consumer’s mind. Thus brands help harried consumers in crowded and complex marketplace by standing for certain benefits and value. Legal name for a brand is trademark and when it identifies or represents a firm, it is called a brand name.
Logo
Definition from businessdictionary.com
Recognizable and distinctive graphic design, stylized name, unique symbol, or other device identifying a business or organization. Also called logotype, it is affixed, included or printed on all advertising, buildings, communications, literature, products, stationery, and vehicles. Not to be confused with a brand, which identifies a product or family of products.
Creating just a logo is not sufficient anymore for a company or organization to get the image of their product or service out there. It's all about creating a Brand Identity now. It's about creating more than a design, a sign or symbol. It's about creating a lasting image, thought and emotion in our customers and future customers eyes.
All in All...
Brand Identity is the perceived emotional image of a company as a while and the guidelines a company follows to accomplish it.
Logos identifies a business or organization in its simplest form via the use of a symbol or mark.

Consider Screen Printing as a Marketing Tool in your Business

I came across this article while researching few marketing ideas. This might be useful for some business who are looking for another marketing tool.
Consider Screen Printing as a Marketing Tool in your Business

Recent Fun Stuff

I was really happy with the way all of these turned out. Feel free to email or call us when any questions about the methods or techniques of decorating used below.

Oldride.com t-shirts

Last week we ran some of the coolest shirts, in my opinion, of the year. They were for Oldride.com, a website community that sells classic cars. Check out their site, they have some pretty sweet rides on there.

4 x 8 Signs

Yesterday was a busy day of sign making. We finished three 4 x 8 signs for the Lynden Christian Baseball field. Not very many people know that we make signs here, so spread the word.

Happy St. Patricks Day... a day early!

Like you all know, Glynn's Shamrock Pub on the Guide Meridian is a good place to spend the holiday celebrating. Green beer, irish car bombs, and a mean corn beef hash will be on the menu. Be sure to stop by and celebrate the Irish way!

5th Annual Cavalier Invitational

We have had the pleasure of designing and printing t-shirts for the North County Lacrosse Teams annual tournament.