RECO screenprinting & embroidery

Brand vs Logo

2011-05-02T15:09:00.001-07:00

I have been studying up on brand identity for the last year and have found there is still a difficulty clarifying the difference between a brand and logo for some people. What is the difference between the two? and does it really make a difference when the idea of growing or marketing your company comes into play? The answer is yes! There is a difference!
Brand
Definition from businessdictionary.com
Unique design, sign, symbol, words or a combinations of these, emplyed in creating an image that identifies a product and differentiates it from its competitors. Over time, this image becomes associated with a level of credibility, quality, and satisfaction in the consumer’s mind. Thus brands help harried consumers in crowded and complex marketplace by standing for certain benefits and value. Legal name for a brand is trademark and when it identifies or represents a firm, it is called a brand name.
Logo
Definition from businessdictionary.com
Recognizable and distinctive graphic design, stylized name, unique symbol, or other device identifying a business or organization. Also called logotype, it is affixed, included or printed on all advertising, buildings, communications, literature, products, stationery, and vehicles. Not to be confused with a brand, which identifies a product or family of products.
Creating just a logo is not sufficient anymore for a company or organization to get the image of their product or service out there. It's all about creating a Brand Identity now. It's about creating more than a design, a sign or symbol. It's about creating a lasting image, thought and emotion in our customers and future customers eyes.
All in All...
Brand Identity is the perceived emotional image of a company as a while and the guidelines a company follows to accomplish it.
Logos identifies a business or organization in its simplest form via the use of a symbol or mark.

Consider Screen Printing as a Marketing Tool in your Business

2010-06-08T15:30:00.000-07:00

I came across this article while researching few marketing ideas. This might be useful for some business who are looking for another marketing tool.
Consider Screen Printing as a Marketing Tool in your Business

Recent Fun Stuff

2010-04-28T15:18:00.000-07:00

I was really happy with the way all of these turned out. Feel free to email or call us when any questions about the methods or techniques of de corating used below.

Oldride.com t-shirts

2010-04-13T13:20:00.000-07:00

Last week we ran some of the coolest shirts, in my opinion, of the year. They were for Oldride.com, a website community that sells classic cars. Check out their site, they have some pretty sweet rides on there.

4 x 8 Signs

2010-03-18T15:25:00.000-07:00

Yesterday was a busy day of sign making. We finished three 4 x 8 signs for the Lynden Christian Baseball field. Not very many people know that we make signs here, so spread the word.

Happy St. Patricks Day... a day early!

2010-03-16T11:50:00.000-07:00

Like you all know, Glynn's Shamrock Pub on the Guide Meridian is a good place to spend the holiday celebrating. Green beer, irish car bombs, and a mean corn beef hash will be on the menu. Be sure to stop by and celebrate the Irish way!

5th Annual Cavalier Invitational

2010-03-16T11:45:00.000-07:00

We have had the pleasure of designing and printing t-shirts for the North County Lacrosse Teams annual tournament.

Industrial Printing for Oxbo International Corporation

2010-02-17T14:54:00.000-08:00

Picture of the Day... Industrial screenprinted panels for Oxbo International Corporation.

Building facelift

2010-02-16T15:40:00.000-08:00

We got our new sign up last week and this week it is time to place the decal stickers in the windows. Come by and check them out.

Picture of the Day... police

2010-02-11T16:57:00.000-08:00

Jenn got a little cold today... she decided to sport the Helly Hansen Police Jacket around the shop.

Shuksan Velo Club Shirts

2010-02-10T15:57:00.000-08:00

We are just finishing up the Shuksan Velo Club order for t-shirts and sweatshirts. I really liked how they turned out. Check out their website here.

Leisha and the "Challenger Jacket"

2010-02-10T15:30:00.000-08:00

Today Leisha is sporting one our best sellers today... the Challenger Jacket in maroon.

We got a NEW SIGN!

2010-02-09T16:43:00.000-08:00

Brandon and Jordan put up our new sign. We are pretty excited, hopefully the next sign up within this next week. This new year, we have been focusing on expanding our services and products, one being large digitally printed signage, like the new one we put up today. Come by and check it out.

What a beautiful Monday!

2010-02-08T13:58:00.000-08:00

We are now in week 2 of our picture of the day. Enjoy!

Day 4 Picture

2010-02-04T15:13:00.000-08:00

Jordan got really excited to get his picture taken by the BSF truck out infront of RECO.

Little White Lies Band T-shirt

2010-02-04T13:45:00.000-08:00

I thought these shirts turned out neat. Dusty, the drummer from the Little White Lies band asked us to do a design for his base drum and he liked it so much he decided to order some t-shirts. His first order of shirts sold out at their show at the Fairhaven and has decided to add girls shirts this time. They will be playing at Bella Marina on Feb 20th. Click here for more details.

Picture of the Day... day 3

2010-02-03T16:02:00.000-08:00

Feb 2nd... second picture

2010-02-02T15:45:00.001-08:00

Happy groundhogs day everyone!! Here is day two of picture of the day.

Picture of the Day

2010-02-01T11:09:00.000-08:00

We have been inspired by the Pell familie's blog "One Pell of a Year". They started the year off with the goal of taking one picture a day of their family and placing it on their blog. We thought it was a fun idea, so here you go. One picture a day of RECO. It may be of the employees, it may of a job, or anything we like that is at RECO. Enjoy!

Boundary Bay Brewery Beanies

2009-12-17T13:25:00.000-08:00

Hi everyone! Reco has recently purchased a Flip video camera and are having a lot of fun. We have just completed our first video for our website, a short clip of us running some cool beanies on our embroidery machine. Be sure to check back to see some of the other clips of RECO activities.

Our New Blog

2009-10-12T19:16:00.000-07:00

Hey Everyone, we are in the process of revamping our website and we came up with the grand idea of starting a blog. So here we are... our blog will have updates on recent projects, deals, articles on branding and various topics and of course pictures. Thanks for checking us out and don't forget to follow us on here :)